Bobbi brings a comprehensive portfolio in both communications and government. She previously served as a public affairs specialist for FEMA, handling crisis communications and serving as one of the agency’s spokespersons. Bobbi has also worked on several electoral and issue campaigns, managing staff and volunteers while maintaining operational efficiency.
Bobbi's area of responsibility will encompass DMV operations, Communications, Training, and Media/Press relations.
Since assuming her role, Bobbi Simpson has significantly improved operational efficiency by leveraging auditing practices and data analytics to diagnose performance gaps and guide decision-making. Her ability to interpret data and translate findings into actionable strategies has enabled the division to operate more effectively and align resources with organizational priorities.
She has increased community engagement activities tenfold as compared to prior years. This expansion reflects not only her initiative, but also her ability to build meaningful connections and restore public trust through consistent and purposeful outreach.
Bobbi Simpson possesses a strong ability to quickly identify malfunctioning processes and implement practical, sustainable solutions. Her approach emphasizes clarity, adaptability, and long-term adoption, ensuring that improvements are not only effective but also maintainable. She is a decisive leader who challenges both peers and staff to critically evaluate existing practices and embrace innovative alternatives when warranted.
Through data-driven analysis, she has helped uncover organizational deficiencies and define clear pathways for improvement. She is not hesitant to challenge the status quo when necessary and consistently demonstrates a commitment to moving the organization forward.
Her leadership impact extends beyond divisional boundaries. She has shown the capacity to think holistically, recognizing issues from a top-down perspective and recommending solutions that benefit the entire organization. This systems-level awareness is essential for the Deputy Director role.
She holds a multidisciplinary degree in Communications and Government with an emphasis in Public Administration and brings over ten years of relevant experience in strategic leadership roles. Her demonstrated leadership, strategic insight, and organization-wide impact, will ensure continued progress, stronger alignment within this office, and sustained operational excellence.
She is a former business owner of a political consulting firm, as well as an author, podcast producer and minister with a nationwide prayer ministry. She brings more than 18 years of experience in communications, government, marketing and leadership.